![]() We hope that our results will prove to be helpful to you, too. Since Written Word Media runs Amazon ads of our own, we’ve been able to compile information on what’s been successful for us. Not only will this blog post explain what Amazon Advertising is, but it will also give you tips on successful strategies for this ad platform and provide you with a detailed walkthrough of the website. Mark offers a course that’s specifically focused on how to set up and optimize Amazon ads for authors, which you can access here.įor a written guide on Amazon ads for authors, we encourage you to keep reading for Written Word Media’s very own how-to post. Looking for an in-depth video course on this specific subject? We recommend Mark Dawson’s Self-Publishing Formula. We want to be transparent with you – getting familiar with Amazon Advertising will take time and practice, and authors get mixed results. In case you were a former user of Amazon Marketing Services who has just recently returned to the site, be sure to keep this in mind. As explained on Jane Friedman’s website (with a helpful guest post written by Dave Chesson), these recent changes resulted in new ad types and updates to the advertising dashboard. However, AMS and Amazon Advertising are the same site. As Amazon Marketing Services underwent a rebranding in September 2018, the entire site was renamed “Amazon Advertising”. Helpful tip –īefore we continue, we want to explain something about Amazon’s ad platform. Becoming adept in Amazon Advertising can be greatly beneficial to the future of your book sales. Of course, Amazon’s advertising and marketing services need a fair bit of explanation and understanding before they should be used. We think one of the best ways to start bringing in book sales is through advertisements, and Amazon offers some powerful ad tools. (Curious how to start selling books through KDP? Check out our article on self-publishing with Amazon here ).Īs a self-publisher on KDP, something you may have asked yourself is probably… What is the best way to promote a Kindle book? Through your Kindle Direct Publishing account, you’re able to harness that power for your own benefit. ![]() As the largest platform in the world for purchasing and publishing eBooks, Amazon holds a huge amount of power. However, if you’re new to the writing and self-publishing game, the world of Amazon ads for authors might be totally unfamiliar to you. If you’re a seasoned indie author, there’s a chance that you’ve already used Amazon to create ads to help sell more eBooks.
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